Expand 02 / Fractional CRO
Revenue leadership inside the business, with the agent layer underneath.
For companies that need the pipeline run, not advised. A senior revenue leader owns the number. Governed agents carry the repetitive work beneath it. Nothing external moves until someone says yes.
01 The difference
Advised is not the same as run.
A plan tells you what to do. A leader inside the business does it, with your team, every week. The role carries the number, not the recommendation.
AdvisoryA document
A plan, handed over.
Useful when the team can carry it. Often it sits.
Fractional CROA leader
A revenue leader, inside.
Owns pipeline, forecast, team, and motion. Runs the weekly cadence. Answers for the number.
02 What the role owns
Four things. One owner.
The scope of a chief revenue officer, carried part time by a senior operator. Written down before the engagement starts.
Owns 01
Pipeline
Coverage, quality, and movement. What is in, what is stuck, what comes out.
Owns 02
Forecast
One number the business can plan on. Reviewed on a cadence. Explained when it moves.
Owns 03
Team
Roles, territories, quota, hiring, coaching. The people who carry the number.
Owns 04
Go-to-market motion
Who you sell to, what you say, and how a deal moves from first touch to close.
Reports to the CEO. Scope and cadence are set in conversation, then written down. The role is accountable for what is on that page.
03 The layer underneath
Governed by Source
The leader keeps the decisions. Agents do the research and the drafting.
The same governed workflow we run in our own business sits under the role. The CRO is the Owner. Every external send, publish, and CRM write passes the Gate.
01
Raw list in
Source: CRM export. Rows: sample.
02
Account intelligence built
Agent: AQUILA. Reads only.
03
Buying signal scored
Agent: INTENT. Score written to record.
04
Outreach drafted
Agent: SEQUENCE. Draft only, no send.
05 Gate
Human approval before action
Owner: the CRO. Decision logged.
After the Gate
External action, logged
External send, approval recorded
CRM write, approval recorded
Decision record, reviewable
In our own business, a pipeline review agent surfaced $1.75M in stalled pipeline and stopped at its authority limit. It did not act. It routed the finding to a person. That is the system working.
- /01AQUILAReads and summarizes. Never writes to CRM.Prospect intelligence
- /02INTENTScores signal. Stage changes go to the Gate.Pipeline signals
- /03SEQUENCEDrafts outreach. Every send is gated.Outreach architect
- /04BRIEFPrepares and recaps. Owner reviews before share.Meeting intelligence
- /05RADARMonitors and reports. No outbound action.Competitive intelligence
04 Who it fits
Companies that need the pipeline run.
Three situations where the role fits. If yours is not one of them, we will say so.
Fit 01
Founder-led companies
The founder still closes. The role builds and runs the system around that, so selling stops depending on one calendar.
Fit 02
Mid-size companies
Revenue has outgrown the way it is managed. The role installs the forecast, the cadence, and a team that can carry the number.
Fit 03
PE portfolio companies
An operating partner needs the function run now, before or alongside a full-time hire. The role reports in a way a board can read.
Not a fitIf what you need is a strategy document and your team will carry it, say so. We will point you to the right conversation instead.
05 The bench
One firm
One operator in the seat. A firm behind the seat.
The fractional CRO is one of our senior operators. Behind the role: 18 partner firms, more than 500 professionals, and a team of governed agents. One firm. One point of accountability.
18
Partner firms, working as one firm with us.
500+
Professionals across our operators and partner firms.
6
Named agents, each with a written boundary, under the role.
Practice leadFounder
Michael Lee
Founder. Fractional CRO and Chief AI Officer.
- More than 20 years scaling revenue organizations across technology, managed services, AI consulting, and transformation.
- Launched divisions from zero and scaled organizations to nine-figure revenue.
- Owned full P&L for teams of more than 100 across sales, marketing, and consulting.
- Builds and runs the systems he sells. A multi-agent operating stack runs in production in his own business.
06 Start
Scoped in conversation.
No price on this page. Scope follows the pipeline, the team, and the motion. Thirty minutes. Free. No pitch.
Start here